I guess brands like Billabong and Quiksilver popularised the fashion of typography in apparel, which had its roots in surfwear but is now becoming a trend in everything from casuals to sub-formal, long-sleeved wear. And joining the hype are groups of lousy labels (and brand-pirates) who think that just by spraying, dripping and blotching paint over a bunch of sentences which absolutely make no sense (and even worse, are freakin' grammatically incorrect) they can make the cut as being fashionably up-to-date and give the stalwarts of the market a run for their money.

Apparently, they have in some ways, as they have garnered allegiance in the form of mostly metrosexual guys who think nothing of mixing and matching those tees with v-necks, outlandish pink and purple colours, and lousy, unfurtive english text. It pains and embarrasses me to spot people who commit such simple yet tragic fashion fiascos and yet behave as if they were proclaiming it's okay or that they're just naively stupid.